More so than ever, Unions and Employers must apply strategy to their labour relations. Labour relations is the prime driver of organizational culture that feeds either the Union’s and Employer’s success or failure. Both organizations must find ways to reinvent themselves to adapt rapidly to changing conditions that threaten their continued survival.

In labour relations, the pretenders are many! Many of the so-called human resource practitioners, bargaining agents or shop stewards can't tell you the difference between technical and tactical skills required to deliver on their promises. Most are not trained or educated on even the most basic rules or concepts of labour relations. Most don’t even know the difference between the Employment Standards legislation and the Labour Code. Imagine turning loose those that don't know to give advice to those that are unsuspecting... or even worse having those that don't know negotiate your Collective Agreement. Imagine the legacy that they will leave! Some of you have inherited the legacy of those who have negotiated before you... the results are obvious!